Ready for global success?
Are you a game developer who has created an awesome game and want it to have the absolute best possible chance for success?
Once you have a finished game, something you should really consider that you may not have thought of during development, is Game Localization!
Why is game localization so important?
- 70% of the countries that are among the top 10 grossing on the app store are non-English speaking countries.
- Over 30% of the total app revenue comes from Asian countries and the rest of the revenue is divided among the European and North American countries.
- Localization of the apps makes them more likely to become “Featured Apps” on Appstores.
Localization isn’t just translation!
Localization is so much more than just simple translation. It is making sure the game is tailored to the language, culture, and nuances of each market. No matter how well-crafted the game is, if it does not appeal culturally, the player cannot be 100% engaged and experience the game as the developers really intended. The main goal is to make the game indistinguishable from other games within the target market. This is much harder to do than just general translation but is essential if your game is to be a worldwide success.